Drinking Tap Water is Cool
Italy drinks more bottled water than any other country in the world! But they are always promoting the benefits of the tap. One of the first jobs that our creative director did was for Amps Acqua Di Rubinetto or Water from the Pipe. The campaign gave citizens of Parma a branded Amps “Water from the Pipe” refillable glass bottle to make drinking tap more fashionable in Italy back in 1995. Now Venice is finally encouraging its residents to drink tap water with this hilarious poster.
We agree with Bill Belew that “what comes out of the tap is just as good if not better for you than what comes in the plastic bottles, and better for the environment, too! No recycling, no plastic, no contaminants! Let’s see, tap water that meets state, federal and local guidelines or trendy bottled water with fancy names that costs more than gasoline. Hmm… ” Here is a campaign that we think is really cool - Tappening’s new Start a Lie campaign takes on truth in advertising by allowing people to create their own viral lie about bottled water. Because, as they say, “If bottled water companies can lie, we can too.” We are feeling like taking out that old, dusty “Water from the Pipe” campaign and giving it a new coat of polish – stay tuned.
One Comment to “Drinking Tap Water is Cool”
I stand here today humbled by the task before dofus kamas, grateful for the trust you have bestowed, mindful of the sacrifices borne by our cheap dofus kamas. I thank President dofus for his service to buy dofus kamas, as well as the generosity and cooperation he has shown throughout this transition.
